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Native Roots Wellness offering CBD products in Solaris Vail

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July 6, 2019, 12:02 pm
The new Native Roots Wellness store in Solaris Vail.

Interesting move by Native Roots to open a CBD (cannabidiol) wellness store in Solaris Vail. The town of Vail has an ordinance prohibiting the retail sales of marijuana, but presumably it says nothing about CBD products, especially if they have low to no THC (tetrahydrocannabinol).

THC is the main psychoactive ingredient in cannabis, or what gets you stoned. CBD, on the other hand, has been touted as a pain reliever and sleep aid that’s increasingly popular as a supplement for athletes and everyday weekend warriors – the kind of folks who come to Vail.

RealVail.com recently wrote a story for the Vail Daily on the CBD craze in professional golf – an article re-posted here. And that popularity has spread to elite athletes in other sports and to regular folks looking to ride their bikes or walk their dogs later into life.

Native Roots is one of the most popular retail and medical marijuana chains in Colorado, and it has its roots (pun intended) right here in Vail with Solaris developer and Vail resident Peter Knobel, who’s a major partner in the franchise.

The Native Roots store on the east end of the Green Mile in EagleVail markets itself as the closest pot shop to Vail Village, and the chain made headlines in 2016 by chasing the naming rights to Mile High Stadium in Denver – the NFL home of the three-time champion Broncos.

Native Roots Wellness opened with little fanfare at some point in the last few days right above the Cinebistro movie theaters in Solaris. No word yet on how town officials are taking it, but presumably they knew it was coming.

The town of Vail, like the town of Avon at the base of Beaver Creek, has chosen not to allow retail or medical marijuana sales – the full-strength stuff with maximum levels of THC. The reasoning is that more conservative guests from less-progressive states don’t like weed. Ditto wealthy Mexican tourists and homeowners who associate marijuana with the cartels.

It will be intriguing to see if people are able to mentally separate CBD products from Colorado’s broader and still booming cannabis industry.

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David O. Williams

Managing Editor at RealVail
David O. Williams is the editor and co-founder of RealVail.com and has had his awarding-winning work (see About Us) published in more than 75 newspapers and magazines around the world, including 5280 Magazine, American Way Magazine (American Airlines), the Anchorage Daily News (Alaska), the Anchorage Daily Press (Alaska), Aspen Daily News, Aspen Journalism, the Aspen Times, Beaver Creek Magazine, the Boulder Daily Camera, the Casper Star Tribune (Wyoming), the Chicago Tribune, Colorado Central Magazine, the Colorado Independent (formerly Colorado Confidential), Colorado Newsline, Colorado Politics (formerly the Colorado Statesman), Colorado Public News, the Colorado Springs Gazette, the Colorado Springs Independent, the Colorado Statesman (now Colorado Politics), the Colorado Times Recorder, the Cortez Journal, the Craig Daily Press, the Curry Coastal Pilot (Oregon), the Daily Trail (Vail), the Del Norte Triplicate (California), the Denver Daily News, the Denver Gazette, the Denver Post, the Durango Herald, the Eagle Valley Enterprise, the Eastside Journal (Bellevue, Washington), ESPN.com, Explore Big Sky (Mont.), the Fort Morgan Times (Colorado), the Glenwood Springs Post-Independent, the Grand Junction Daily Sentinel, the Greeley Tribune, the Huffington Post, the King County Journal (Seattle, Washington), the Kingman Daily Miner (Arizona), KUNC.org (northern Colorado), LA Weekly, the Las Vegas Sun, the Leadville Herald-Democrat, the London Daily Mirror, the Moab Times Independent (Utah), the Montgomery Journal (Maryland), the Montrose Daily Press, The New York Times, the Parent’s Handbook, Peaks Magazine (now Epic Life), People Magazine, Powder Magazine, the Pueblo Chieftain, PT Magazine, the Rio Blanco Herald Times (Colorado), Rocky Mountain Golf Magazine, the Rocky Mountain News, RouteFifty.com (formerly Government Executive State and Local), the Salt Lake Tribune, SKI Magazine, Ski Area Management, SKIING Magazine, the Sky-Hi News, the Steamboat Pilot & Today, the Sterling Journal Advocate (Colorado), the Summit Daily News, United Hemispheres (United Airlines), Vail/Beaver Creek Magazine, Vail en Español, Vail Health Magazine, Vail Valley Magazine, the Vail Daily, the Vail Trail, Westword (Denver), Writers on the Range and the Wyoming Tribune Eagle. Williams is also the founder, publisher and editor of RealVail.com and RockyMountainPost.com.

3 Responses to Native Roots Wellness offering CBD products in Solaris Vail

  1. Tyler

    July 7, 2019 at 3:41 am

    The Breckenridge HempCo already sold Brecken Gold CBD in vail weeks before Native Roots Opened. They are the locals favorite CBD.

  2. David O. Williams

    July 8, 2019 at 9:36 am

    Where are they selling Brecken Gold in Vail?

  3. Tyler

    July 16, 2019 at 7:04 pm

    Next door to Rocky Mountain Chocolate Factory on Gore Creek. They also have been located in Breckenridge for going almost three years.