Vail Golf Club Director Plain to be named Merchandiser of the Year by Colorado PGA

Vail Golf Club Director Alice Plain will be acknowledged as the public course “Merchandiser of the Year” during the 18th Annual Colorado Professional Golf Association Special Awards Gala on Nov. 1 at the Colorado Golf Club in Parker, Colo.

The Vail Recreation District operates the Vail Golf Club and Plain, who has been the director of the club since 2007, says she is thrilled with the commendation. “Have a plan and follow it,” said Plain of her merchandising strategy at the Vail Golf Club. “We work hard to offer diverse apparel and gear in our shop and capitalize on the Vail Golf Club’s appealing brand and logo. I’m excited to be awarded on behalf of the Vail Golf Club and our staff.”

Alice Plain

The Colorado PGA award is just the latest in what has been a stellar year for Plain. In February, she received the PGA West Chapter Bill Strausbaugh Award for Excellence and was among six candidates nominated by her peers in Colorado’s western slope region for the award. She was the first female to be recognized for the Strausbaugh Award, which acknowledged Plain for the Vail Golf Club’s PGA Internship Program during the summer at the golf club.

Additionally, Plain also worked with Colorado PGA Golf in Schools program in April to introduce golf to Red Sandstone Elementary School students. The program, which was funded by the Colorado PGA, was well-received by dozens of local school children. “We’re continually thinking out of the box on how to help grow our youth participation at the Vail Golf Club,” said Plain. “I’m already looking forward to next summer and how we can offer a great experience for golfers of all ages and experience levels.”

The Vail Golf Club will remain open through the end of October, conditions permitting. Currently play is available for $50 for 18 holes or $35 for nine holes, including cart. The annual Coal Bucket Classic will be scheduled in early November with details forth coming.

For more information, contact Plain at 970-479-2260 or by email at aplain@vailrec.com. For details on the Vail Golf Club, go to www.vailgolfclub.net.