Vail Resorts CEO Katz named among ‘Most Creative People in Business’

Vail Resorts Chairman and CEO Rob Katz has picked up another honor for his innovate approach to running the ski company and in many ways revolutionizing the ski industry.

Here’s the full press release from Vail Resorts:

Vail Resorts Chairman and CEO Rob Katz Named one of the “Most Creative People in Business” for 2017 by Fast Company

BROOMFIELD, Colo.—Jan. 25, 2017—Vail Resorts Chairman and CEO Rob Katz has been named one of the “Most Creative People in Business” for 2017 by Fast Company. Honored among 170 recipients who are impacting their respective industries in categories ranging from fashion to finance, Katz was named among 11 creative leaders in “Sports” for building the company into “the world’s first global ski brand” and innovation in “technological features that help the brand gain insight on its customers’ skiing habits to better tailor its offerings.”

Rob Katz

“While I’m humbled to be named among such amazing leaders and innovators, this honor is really about the 30,000 brave, ambitious and passionate employees of Vail Resorts who every day re-imagine every aspect of the mountain resort experience for both our guests and our employees. From our game-changing Epic Season Pass, to our groundbreaking social media application, EpicMix, to our sophisticated approach to personalizing our conversation with our guests and our use of acquisitions to create a highly impactful network of world-class resorts, we continually strive to raise the bar for the entire travel industry,” said Rob Katz, chairman and chief executive officer of Vail Resorts. “Our success has been made possible because of our people, who lie at the core of all innovation, and all of the time and effort everyone at Vail Resorts commits to developing leaders at all levels of our organization.”

Introduced in 2009, the Most Creative People in Business list was quickly established as one of Fast Company’s most esteemed franchises. All 170 creative leaders recognized in the January 2017 list join Fast Company’s expanding Most Creative People in Business community of highly accomplished, dynamic individuals whose work and ideas are driving the world forward.

“Our goal is to discover and highlight the people around the world who are not just thinking differently, but also putting their ideas into action to create new opportunities, redefine the rules of modern business and drive change within their own industries and beyond,” says Fast Company editor Robert Safian. “In today’s rapidly evolving world, it is creative and innovative leaders like these who will continue to move the needle and inspire us all.”