Vail Resorts names Audi the official vehicle of Vail Mountain, Beaver Creek Resort

Vail Resorts Thursday announced a partnership naming Audi the official vehicle of Vail Mountain and Beaver Creek Resort.

Through this exclusive, three-year relationship, guests of Vail and Beaver Creek will be able to experience Audi through complimentary shuttle services, interactive ski and snowboard school activations, and through signature resort events and celebrations, such as the Audi Birds of Prey World Cup and 2015 FIS Alpine World Ski Championships.

“This is a great example of iconic brands coming together to form a valuable partnership consistent with our mission to create an experience of a lifetime for our guests,” said Chris Jarnot, executive vice president and chief operating officer of Vail Mountain. “Audi shares Vail Resorts’ culture of innovation and progression, and we’re excited to see this partnership come to life through on-the-snow activations, marketing and consumer-driven synergies.”

“As a long-standing supporter of the ski community, Audi is pleased to offer luxury car service to Vail Mountain and Beaver Creek Resort, and their large and loyal guest base. We’re looking forward to a fantastic season,” said Loren Angelo, director of marketing, Audi of America.

Key components of the partnership will include:

• Guests staying at RockResorts properties in Vail or Beaver Creek (as well as the Vail Marriot Mountain Resort) will be able to enjoy complimentary shuttle service in Audi premier vehicles.
• Audi Kinderland, a fun, interactive course for kids to ski through tunnels, around gates and other interactive obstacles.
• Audi will be the presenting sponsor at Beaver Creek FOOD & WINE Weekend in January and other select events.
• Also a sponsor of FIS World Cup events, Audi and Vail Resorts will work together at Birds of Prey and the 2015 FIS Alpine World Ski Championships to deliver an amazing experience to our guests.